I will tell you about the work we do at UC3, in the “Press section”, which is composed by Carmen, Iván and myself. My goal with this talk is for you to know a little better the daily work of our team, beyond the press releases. I will talk about media attention, recordings in the Canary Islands Observatories, coverage of events, social media, etc. And I will answer the questions of those who have not yet worked with us and may be curious about how to do so.