We present a kinematical study of the optical ejecta of GK Per. It is based on proper-motion measurements of 282 knots from ~20 images spanning 25 years. Doppler shifts are also computed for 217 knots. The combination of proper motions and radial velocities allows a unique three-dimensional view of the ejecta to be obtained. The main results are as follows: (1) the outflow is a thick shell in which knots expand with a significant range of velocities, mostly between 600 and 1000 km s–1, (2) kinematical ages indicate that knots have suffered only a modest deceleration since their ejection a century ago, (3) no evidence for anisotropy in the expansion rate is found, (4) velocity vectors are generally aligned along the radial direction, but a symmetric pattern of non-radial velocities is also observed at specific directions, and (5) the total Hα+[N II] flux has been linearly decreasing at a rate of 2.6% per year in the past decade. The eastern nebular side is fading at a slower rate than the western side. Some of the knots were displayed a rapid change of brightness during the 2004-2011 period. Over a longer timescale, a progressive circularization and homogenization of the nebula are taking place; (6) a kinematic distance of 400 ± 30 pc is determined. These results raise some problems with the previous interpretations of the evolution of GK Per. In particular, the idea of a strong interaction of the outflow with the surrounding medium in the southwest quadrant is not supported by our data.